Privacy policy
Data protection declaration
Preamble
With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").
The terms used are not gender-specific.
As of: February 14, 2024
Table of contents
• Preamble
• Person responsible
• Overview of processing
• Relevant legal bases
• Security measures
• Transfer of personal data
• International data transfers
• Deletion of data
• Rights of the data subjects
• Use of cookies
• Business services
• Use of online platforms for offer and sales purposes
• Providers and services used in the context of business activities
• Payment methods
• Provision of the online offer and web hosting
• Registration, login and user account
• Community functions
• Blogs and publication media
• Contact and inquiry management
• Communication via messenger
• Newsletter and electronic notifications
• Advertising communication via email, post, fax or telephone
• Prize draws and competitions
• Surveys and polls
• Web analysis, monitoring and optimization
• Online marketing
• Affiliate programs and Affiliate links
• Customer reviews and evaluation procedures
• Presences in social networks (social media)
• Plugins and embedded functions and content
• Management, organization and auxiliary tools
• Changes and updates to the data protection declaration
• Definitions of terms
Responsible person
Sven Ottmann
Klinggraben 42
91126 Schwabach
E-mail address: office@edelmetallberater.eu
Telephone: +49 / 9122 / 8897334
Mobile: +49 / 171 / 19 11111
Fax: +49 / 9122 / 8897335
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the persons affected.
Types of data processed
• Inventory data.
• Payment data.
• Location data.
• Contact details.
• Content data.
• Contract data.
• Usage data.
• Meta, communication and process data.
• Event data (Facebook).
Categories of data subjects
• Customers.
• Interested parties.
• Communication partners.
• Users.
• Prize draw and competition participants.
• Business and contractual partners.
• Pupils/students/participants.
• Participants.
Purposes of processing
• Provision of contractual services and fulfillment of contractual obligations.
• Contact requests and communication.
• Security measures.
• Direct marketing.
• Reach measurement.
• Tracking.
• Office and organizational procedures.
• Conversion measurement.
• Affiliate tracking.
• Management and response to inquiries.
• Conducting prize draws and competitions.
• Feedback.
• Marketing.
• Profiles with user-related information.
• Provision of our online offer and user-friendliness.
• Information technology infrastructure.
Relevant legal bases
Relevant legal bases according to the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are also relevant in individual cases, we will inform you of these in the data protection declaration.
• Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR) - The data subject has given their consent to the processing of personal data concerning them for a specific purpose or several specific purposes.
• Contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures that are carried out at the request of the data subject.
• Legal obligation (Art. 6 Para. 1 Clause 1 lit. c) GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.
• Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR) - Processing is necessary to protect the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data prevail.
National data protection regulations in Germany: Additional In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). The BDSG contains in particular special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. Furthermore, the state data protection laws of the individual federal states may apply.
Note on the validity of the GDPR and the Swiss DSG: This data protection notice serves to provide information in accordance with both the Swiss Federal Data Protection Act (Swiss DSG) and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that the terms of the GDPR are used due to the broader spatial application and comprehensibility. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "personal data requiring particular protection" used in the Swiss DSG, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms continues to be determined according to the Swiss DSG within the scope of the Swiss DSG.
Security measures
In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, securing the availability and separation of the data. Furthermore, we have set up procedures that ensure the exercise of data subjects' rights, the deletion of data and reactions to threats to data. We also take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technical design and through data protection-friendly default settings.
Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a complete IP address is not necessary, the IP address is shortened (also known as "IP masking"). The last two digits or the last part of the IP address after a period are removed or replaced by placeholders. The shortening of the IP address is intended to prevent or significantly complicate the identification of a person based on their IP address.
TLS/SSL encryption (https): In order to protect user data transmitted via our online services, we use TLS/SSL encryption. Secure Sockets Layer (SSL) is the standard technology for securing Internet connections by encrypting the data transmitted between a website or app and a browser (or between two servers). Transport Layer Security (TLS) is an updated and more secure version of SSL. Hyper Text Transfer Protocol Secure (HTTPS) is displayed in the URL when a website is secured by an SSL/TLS certificate.
Transfer of personal data
As part of our processing of personal data, it may happen that the data is transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
Data transfer within the organization: We may transmit personal data to other bodies within our organization or grant them access to this data. If this transfer is carried out for administrative purposes, the transfer of data is based on our legitimate business and commercial interests or takes place if it is necessary to fulfil our contractual obligations. is possible or if the data subject has given his or her consent or if there is legal permission.
International data transfers
Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of using third-party services or disclosing or transmitting data to other persons, bodies or companies, this will only be done in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers only take place if the level of data protection is otherwise secured, in particular through standard contractual clauses (Art. 46 Para. 2 lit. c) GDPR), express consent or in the case of contractual or legally required transmission (Art. 49 Para. 1 GDPR). In addition, we will inform you of the basis for third-country transfers from the individual providers from the third country, with the adequacy decisions taking priority as the basis. Information on third country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure as part of the adequacy decision of July 10, 2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). As part of the data protection information, we inform you which service providers we use are certified under the Data Privacy Framework.
Deletion of data
The data we process will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions expire (e.g. if the purpose of processing this data has ceased to exist or they are no longer required for the purpose). If the data is not deleted because it is required for other legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person. Our data protection notices may also contain further information on the storage and deletion of data that takes priority for the respective processing.
Rights of the data subjects
Rights of the data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
• Right of objection: You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (e) or (f) GDPR for reasons arising from your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you are processed in order to conduct direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct advertising.
• Right to withdraw consent: You have the right to withdraw consent given at any time.
• Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the statutory requirements.
• Right to rectification: In accordance with the statutory requirements, you have the right to request that the data concerning you be completed or that incorrect data concerning you be rectified.
• Right to erasure and restriction of processing: In accordance with the statutory requirements, you have the right to request that data concerning you be erased immediately or, alternatively, to request that the processing of the data be restricted in accordance with the statutory requirements.
• Right to data portability: You have the right to receive data concerning you that you have made available to us in accordance with the statutory requirements. utmost requirements in a structured, common and machine-readable format or to request that they be transmitted to another responsible party.
• Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to complain to a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the requirements of the GDPR.
Use of cookies
Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the content accessed or functions used in an online offer. Cookies can also be used for different purposes, e.g. for the purposes of the functionality, security and convenience of online offers and to create analyses of visitor flows.
Notes on consent: We use cookies in accordance with legal regulations. We therefore obtain prior consent from users, unless this is not required by law. Consent is not necessary in particular if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service that they have expressly requested (i.e. our online offering). Strictly necessary cookies generally include cookies with functions that serve to display and run the online offering, load balancing, security, storing users' preferences and options, or similar purposes related to the provision of the main and secondary functions of the online offering requested by users. The revocable consent is clearly communicated to users and contains information on the respective cookie usage.
Notes on data protection legal bases: The legal basis under data protection law on which we process users' personal data using cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is the declared consent. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and improving its usability) or, if this is done as part of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will explain the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing processes.
Storage period: With regard to the storage period, a distinction is made between the following types of cookies:
• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).
• Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The user data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General information on revocation and objection (so-called "opt-out"): Users can revoke the consent they have given at any time and object to processing in accordance with the legal requirements. To do this, users can, among other things, restrict the use of cookies in the settings of their browser (although this may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.
• Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).
Further information on processing processes, procedures and services:
• Processing of cookie data based on consent: We use a consent management procedure: Procedure for obtaining, logging, managing and revoking consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users' end devices and their processing, within the framework of which the users' consent to the use of cookies, or the processing and providers named in the consent management: Procedure for obtaining, logging, managing and revoking consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users' end devices and their processing procedure can be obtained and managed and revoked by the users. The declaration of consent is saved so that it does not have to be requested again and so that consent can be proven in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and device used; legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR).
Business services
We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships as well as related measures and within the framework of communication with the contractual partners (or pre-contractually), e.g. to answer inquiries.
We process this data in order to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in proper and economical business management and in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners are informed about other forms of processing, e.g. for marketing purposes, as part of this data protection declaration.
We inform the contractual partners which data is required for the aforementioned purposes before or as part of the data collection, e.g. B. in online forms, through special markings (e.g. colors) or symbols (e.g. asterisks or similar), or in person.
We delete the data after the expiry of statutory warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for legal archiving reasons. The statutory retention period is ten years for documents relevant to tax law as well as for commercial books, inventories, opening balance sheets, annual financial statements, the work instructions required to understand these documents and other organizational documents and accounting documents, and six years for received commercial and business letters and reproductions of the commercial and business letters sent. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report were prepared, the commercial or business letter was received or sent or the accounting document was created, the recording was made or the other documents were created.
To the extent that we use third-party providers or platforms to provide our services, the following apply to the relationship between the users and the providers: rn the terms and conditions and data protection notices of the respective third-party providers or platforms.
• Types of data processed: inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. email, telephone numbers); contract data (e.g. subject of the contract, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: customers; interested parties; business and contractual partners. Pupils/students/participants.
• Purposes of processing: provision of contractual services and fulfillment of contractual obligations; security measures; contact requests and communication; office and organizational procedures; administration and response to inquiries; conversion measurement (measurement of the effectiveness of marketing measures). Profiles with user-related information (creation of user profiles).
• Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR); Legal obligation (Art. 6 Para. 1 Clause 1 lit. c) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Further information on processing procedures, processes and services:
• Customer account: Customers can create an account within our online offering (e.g. customer or user account, "customer account" for short). If the registration of a customer account is required, customers will be informed of this as well as the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent logins and use of the customer account, we store the customers' IP addresses along with the access times in order to be able to prove registration and prevent any misuse of the customer account. If the customer account has been terminated, the customer account data will be deleted after the termination date, unless it is retained for purposes other than making it available in the customer account or must be retained for legal reasons (e.g. internal storage of customer data, order processes or invoices). It is the customer's responsibility to back up their data when terminating the customer account; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).
• Economic analyses and market research: For business reasons and in order to be able to identify market trends and the wishes of contractual partners and users, we analyse the data available to us on business transactions, contracts, inquiries, etc., whereby the group of persons affected can include contractual partners, interested parties, customers, visitors and users of our online offer. The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we can, if available, use the profiles of registered users along with their details, e.g. B. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take the privacy of users into account and process the data for analysis purposes as pseudonymously as possible and, where possible, anonymously (e.g. as summarized data); legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
• Online shop, order forms, e-commerce and delivery: We process our customers' data to enable them to select, purchase or order the selected products, goods and associated services, as well as to pay for and deliver or execute them. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the order or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultations; legal basis: contract fulfilment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).
• Education and training services: We process the data of the participants in our education and training offers (uniformly referred to as "trainees") in order to be able to provide them with our training services. The data processed here, the type, scope, The purpose and necessity of their processing are determined by the underlying contractual and training relationship. The forms of processing also include the performance assessment and evaluation of our services and those of the teachers. As part of our work, we can also process special categories of data, in particular information on the health of those undergoing training and further training, as well as data that reveals ethnic origin, political opinions, religious or ideological beliefs. To do so, we will obtain an explicit consent from those undergoing training and further training where necessary and otherwise only process the special categories of data if it is necessary to provide the training services, for the purposes of health care, social protection or the protection of the vital interests of those undergoing training and further training; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).
• Artistic and literary services: We process the data of our clients to enable them to select, purchase or commission the selected services or works and associated activities as well as to pay for and deliver or carry out or provide them.
The required information is marked as such in the context of the order, purchase order or comparable contract conclusion and includes the information required for delivery and billing as well as contact information in order to be able to hold any consultations; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).
Use of online platforms for offer and sales purposes
We offer our services on online platforms operated by other service providers. In this context, the data protection information of the respective platforms applies in addition to our data protection information. This applies in particular with regard to the execution of the payment process and the procedures used on the platforms for reach measurement and interest-based marketing.
• Types of data processed: inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); contact data (e.g. email, telephone numbers); contract data (e.g. contract subject, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: customers.
• Purposes of processing: provision of contractual services and fulfillment of contractual obligations. Marketing.
• Legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
• Amazon: online marketplace for e-commerce; service provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.amazon.de/; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010. Basis for third country transfers: Data Privacy Framework (DPF).
• eBay: Online marketplace for e-commerce; Service provider: eBay Marketplaces GmbH, Helvetiastrasse 15/17, 3005 Bern, Switzerland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.ebay.de/; Data protection declaration: https://www.ebay.de/help/policies/member-behavior-policies/datenschutzerklrung?id=4260. Basis for third country transfers: adequacy decision (Switzerland).
• elopage: online marketplace for e-commerce; service provider: elopay GmbH, Skalitzer Straße 138, 10999 Berlin, Germany; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); website: https://elopage.com/. Data protection declaration: https://elopage.com/privacy.
Providers and services used in the course of business activities
In the course of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers (hereinafter referred to as "services") in compliance with legal requirements. Their use is based on our interest in proper, lawful use.
• Types of data processed: inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history. Contact data (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Contract data (e.g. subject of the contract, term, customer category.
• Affected persons: customers; interested parties; users (e.g. website visitors, users, business and contractual partners.
• Purposes of processing: provision of contractual services and fulfillment of contractual secure obligations. Office and organizational procedures.
• Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
Payment procedures
As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively "payment service providers").
The data processed by the payment service providers includes inventory data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information confirming or rejecting the payment. The payment service provider may transmit the data to credit agencies. This transmission is for the purpose of checking identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.
The terms and conditions and the data protection information of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply to payment transactions. We also refer to these for further information and to assert revocation, information and other rights of those affected.
• Types of data processed: inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject of the contract, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); contact data (e.g. e-mail, telephone numbers).
• Affected persons: customers. Interested parties.
• Purpose of processing: provision of contractual services and fulfillment of contractual obligations.
• Legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).
Further information on processing processes, procedures and services:
• Amazon Payments: payment services (technical connection of online payment methods); service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); website: https://pay.amazon.de/. Data protection declaration: https://pay.amazon.de/help/201212490.
• American Express: payment services (technical connection of online payment methods); service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Website: https://www.americanexpress.com/de/. Privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.
• Apple Pay: payment services (technical connection of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Website: https://www.apple.com/de/apple-pay/. Privacy policy: https://www.apple.com/legal/privacy/de-ww/.
• Giropay: payment services (technical connection of online payment methods); Service provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR); Website: https://www.giropay.de. Privacy policy: https://www.giropay.de/rechtliches/datenschutzerklaerung/.
• Google Pay: payment services (technical connection of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR); Website: https://pay.google.com/intl/de_de/about/. Privacy policy: https://policies.google.com/privacy.
• Klarna: payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR); Website: https://www.klarna.com/de. Privacy policy: https://www.klarna.com/de/datenschutz.
• Mastercard: payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR); Website: https://www.mastercard.de/de-de.html. Privacy policy: https://www.mastercard.de/de-de/datenschutz.html.
• PayPal: payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR); Website: https://www.paypal.com/de. Privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
• Stripe: payment services (technical connection of online payment methods); service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); website: https://stripe.com; privacy policy: https://stripe.com/de/privacy. Basis for third country transfers: Data Privacy Framework (DPF).
• Visa: payment services (technical connection of online payment methods); service provider: Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, GB; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); website: https://www.visa.de; privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html. Basis for third country transfers: adequacy decision (GB).
Provision of the online offer and web hosting
We process the user's data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.
• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); content data (e.g. entries in online forms).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).). Security measures.
• Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Hosting
We host the content of our website with the following provider:
Amazon Web Services (AWS)
The provider is Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, 1855 Luxembourg (hereinafter AWS).
When you visit our website, your personal data is processed on AWS servers. Personal data may also be transmitted to AWS's parent company in the USA. The data transfer to the USA is based on the EU standard contractual clauses.
You can find details here:
https://aws.amazon.com/de/blogs/security/aws-gdpr-data-processing-addendum/.
For more information, see AWS' privacy policy:
https://aws.amazon.com/de/privacy/?nc1=f_pr.
The use of AWS is based on Art. 6 Para. 1 lit. f GDPR. We have a legitimate
interest in presenting our website as reliably as possible. If a corresponding
consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a
GDPR and Section 25 Para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
Further information on processing processes, procedures and services:
• Provision of online offer on rented storage space: To provide our online offer, we use storage space, computing capacity and software that we rent from a corresponding server provider (also called a "web host") or obtain from another source; legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
• Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". The server log files may include the address and name of the web pages and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (particularly in the case of improper use of the website). ical attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be stored for evidence purposes is exempt from deletion until the respective incident has been finally clarified.
• E-mail sending and hosting: The web hosting services we use also include the sending, receiving and storing of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail sending (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data can also be processed for the purposes of detecting SPAM. Please note that emails are generally not sent encrypted over the Internet. As a rule, emails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We cannot therefore accept any responsibility for the transmission path of emails between the sender and the reception on our server; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
• Content delivery network: We use a "content delivery network" (CDN). A CDN is a service that can be used to deliver the content of an online offer, in particular large media files such as graphics or program scripts, more quickly and securely using regionally distributed servers connected via the Internet; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Registration, login and user account
Users can create a user account. During registration, users are provided with the required mandatory information and processed for the purposes of providing the user account on the basis of contractual obligations. The data processed includes in particular the login information (user name, password and an email address).
When using our registration and login functions and using the user account, we save the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
Users can be informed by email about processes that are relevant to their user account, such as technical changes.
• Types of data processed: inventory data (e.g. names, addresses); contact details (e.g. email, telephone numbers); Content data (e.g. entries in online forms); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: users (e.g. website visitors, users of online services).
• Purposes of processing: provision of contractual services and fulfillment of contractual obligations; security measures; administration and response to inquiries. Provision of our online offer and user-friendliness.
• Legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Further information on processing procedures, procedures and services:
• Registration with real name: Due to the nature of our community, we ask users to only use our offer using real names. This means that the use of pseudonyms is not permitted; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).
• User profiles are not public: User profiles are not publicly visible and not accessible.
• Two-factor authentication: Two-factor authentication provides an additional layer of security for your user account and ensures that only you can access your account, even if someone else knows your password. To do this, you must perform an additional authentication measure in addition to your password (e.g. enter a code sent to a mobile device). We will inform you about the procedure we use; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).
• Deletion of data after termination: If users have terminated their user account, their data will be deleted with regard to the use of the service. account, subject to legal permission, obligation or consent of the user; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).
• No obligation to retain data: It is the responsibility of the user to save their data before the end of the contract if the contract is terminated. We are entitled to irretrievably delete all user data stored during the term of the contract; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).
Community functions
The community functions we provide allow users to have conversations with one another or otherwise exchange ideas with one another. Please note that the use of the community functions is only permitted in compliance with the applicable legal situation, our terms and guidelines and the rights of other users and third parties.
• Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Security measures.
• Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).
Further information on processing processes, procedures and services:
• User contributions are public: The contributions and content created by users are publicly visible and accessible; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).
• Setting the visibility of contributions: Users can use settings to determine the extent to which the contributions and content they create are visible or accessible to the public or only to certain people or groups; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).
• Storage of data for security purposes: Users' contributions and other entries are processed for the purposes of community and conversation functions and, subject to legal obligations or legal permission, are not released to third parties. An obligation to release data may arise in particular in the case of illegal contributions for the purposes of legal prosecution. We would like to point out that in addition to the content of the contributions, the time of their publication and the IP address of the users are also stored. This is done in order to be able to take appropriate measures to protect other users and the community; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).
• Right to delete content and information: The deletion of contributions, content or information from users is permissible to the extent necessary after a proper assessment, provided there are concrete indications that they represent a violation of legal rules, our specifications or the rights of third parties; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).
• Protection of own data: Users decide for themselves which data they disclose about themselves within our online offering. For example, when users provide information about themselves or participate in conversations. We ask users to protect their data and only publish personal data with care and only to the extent necessary. In particular, we ask users to note that they must protect their access data particularly carefully and use secure passwords (i.e., above all, combinations of characters that are as long and random as possible); Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is only processed for the purposes of the publication medium to the extent that it is necessary for its presentation and communication between authors and readers or for security reasons. Furthermore, we refer to the information on the processing of visitors to our publication medium within the framework of this data protection notice.
• Types of data processed: inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: users (e.g. website visitors, users of online services).
• Purpose of processing: provision of contract services and fulfillment of contractual obligations; Feedback (e.g. collecting feedback via online form); provision of our online offer and user-friendliness; contact requests and communication; administration and response to requests. Security measures.
• Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR). Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR).
Further information on processing processes, procedures and services:
• Comments and contributions: When users leave comments or other contributions, their IP addresses can be stored on the basis of our legitimate interests. This is done for our security in case someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be held liable for the comment or contribution and are therefore interested in the identity of the author.
Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests.
On the same legal basis, we reserve the right to store the IP addresses of users for the duration of surveys and to use cookies to avoid multiple voting.
The personal information provided in the comments and contributions, any contact and website information as well as the content information will be stored by us permanently until the user objects; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
• Comment subscriptions: Users can subscribe to follow-up comments with their consent. Users receive a confirmation email to check whether they are the owner of the email address entered. Users can cancel ongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options. For the purposes of proving the user's consent, we store the time of registration along with the user's IP address and delete this information when users unsubscribe from the subscription.
You can cancel your subscription to our newsletter at any time, i.e. i.e., revoke your consent. We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time; legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR).
Contact and inquiry management
When contacting us (e.g. by post, contact form, email, telephone or via social media) and within the framework of existing user and business relationships, the details of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.
• Types of data processed: contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: communication partners.
• Purposes of processing: contact requests and communication; administration and response to requests; feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
• Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).
Further information on processing processes, procedures and services:
• Contact form: If users contact us via our contact form, email or other communication channels, we process the data communicated to us in this context to process the communicated request; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Communication via messenger
We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messengers, encryption, the use of communication metadata and your options for objection.
You can also contact us in alternative ways, e.g. by telephone or email. Please use the contact options provided to you or the contact options provided within our online offer.
In the case of end-to-end encryption of content (i.e. the content of your message and Attachments) we would like to point out that the communication content (i.e. the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with activated encryption to ensure that the encryption of the message content is guaranteed.
However, we would also like to point out to our communication partners that although the providers of the messenger cannot view the content, they can find out that and when communication partners are communicating with us, as well as technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata) is processed.
Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Furthermore, if we do not ask for consent and they e.g. B. contact us on their own initiative, we use messengers in relation to our contractual partners and in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communication via messenger. We would also like to point out that we will not transmit the contact details provided to us to the messengers for the first time without your consent.
Right to object to data collection in special cases and to
direct advertising (Art. 21 GDPR)
IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARAGRAPH 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE LEGAL BASIS ON WHICH ANY PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR). IF YOUR PERSONAL DATA IS PROCESSED IN ORDER TO CARRY OUT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING IN SO FAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).
Types of data processed: contact details (e.g. email, telephone numbers); Usage data (e.g. websites visited, interest in content, meta, communication and process data (e.g. IP addresses, time information, identification numbers)
Affected persons: communication partners.
Purposes of processing: contact requests and communication; direct marketing (e.g. by email or post).
Legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Newsletter and electronic notifications
We only send newsletters, emails and other electronic notifications (hereinafter "newsletters") with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Our newsletters also contain information about our services and us.
To subscribe to our newsletters, it is generally sufficient if you provide your email address. However, we may ask you to provide a name for the purpose of addressing you personally in the newsletter, or other information if this is required for the purposes of the newsletter.
Double opt-in procedure: Registration for our newsletter is always carried out using a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. Registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes are also recorded. your data stored by the shipping service provider is logged.
Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address in a block list (so-called "block list") for this purpose alone.
The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.
Content:
Information about us, our services, promotions and offers.
• Types of data processed: inventory data (e.g. names, addresses); Contact details (e.g. email, telephone numbers); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); usage data (e.g. websites visited, interest in content, access times).
• Affected persons: communication partners.
• Purposes of processing: direct marketing (e.g. by email or post).
• Legal basis: consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).
• Opt-out option: You can cancel your subscription to our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably email.
Further information on processing procedures, methods and services:
• Measurement of opening and click rates: The newsletters contain a so-called "web beacon", i.e. i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.
This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations help us to recognize the reading habits of our users and adapt our content to them or to send different content according to the interests of our users.
The measurement of the opening rates and click rates as well as storage of the measurement results in the profiles of the legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR).
• Sending via SMS: The electronic notifications can also be sent as SMS text messages (or are sent exclusively via SMS if the authorization to send, e.g. consent, only includes sending via SMS); legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR).
Advertising communication via email, post, fax or telephone
We process personal data for the purposes of advertising communication, which can take place via various channels, such as email, telephone, post or fax, in accordance with the legal requirements.
The recipients have the right to revoke consent given at any time or to object to advertising communication at any time.
After revocation or objection, we store the data required to prove previous authorization for contacting or sending for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently respecting the user's revocation or objection, we also store the data required to avoid further contact (e.g., depending on the communication channel, the email address, telephone number, name).
• Types of data processed: inventory data (e.g., names, addresses); contact data (e.g., email, telephone numbers).
• Data subjects: Communication partners.
• Purposes of processing: direct marketing (e.g. by email or post).
• Legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Prize draws and competitions
We only process personal data of participants in prize draws and competitions in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, implementation and processing of the prize draw, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the prize draw or the protection of our interests against misuse through possible collection of IP addresses when submitting prize draw entries).
If participants' contributions are published as part of the prize draws (e.g. as part of a vote or presentation of the prize draw entries or the winners or reporting on the prize draw), we would like to point out that the names of the participants can also be published in this context. Participants can object to this at any time.
If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as the "online platform"), the terms of use and data protection provisions of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by participants as part of the competition and that inquiries regarding the competition should be directed to us.
The participants' data will be deleted as soon as the competition or contest has ended and the data is no longer required to inform the winners or because no further queries about the competition are expected. In principle, the participants' data will be deleted no later than 6 months after the end of the competition. The winners' data may be retained for longer, for example in order to be able to answer queries about the prizes or to fulfill the prize services; in this case, the retention period depends on the type of prize and is up to three years for items or services, for example in order to be able to process warranty cases. Furthermore, the participants' data can be stored for longer, e.g. B. in the form of reporting on the competition in online and offline media.
If data was also collected for other purposes as part of the competition, its processing and the retention period are based on the data protection information for this use (e.g. in the case of registration for the newsletter as part of a competition).
• Types of data processed: inventory data (e.g. names, addresses); content data (e.g. entries in online forms); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Persons affected: competition and competition participants.
• Purposes of processing: conducting competitions and competitions.
• Legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).
Surveys and polls
We conduct surveys and polls to collect information for the respective communicated survey or poll purpose. The surveys and questionnaires we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is only processed to the extent that this is necessary for the provision and technical implementation of the surveys (e.g. processing the IP address to display the survey in the user's browser or to enable the survey to be resumed using a cookie).
• Types of data processed: contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: communication partners. Participants.
• Purposes of processing: feedback (e.g. collecting feedback via online form).
• Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
• Google form: creation and evaluation of online forms, surveys, feedback forms, etc.; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); website: https://www.google.de/intl/de/forms; data protection declaration: https://policies.google.com/privacy; order processing contract: https://cloud.google.com/terms/data-processing-addendum. Basis for third country transfers: Data Privacy Framework (DPF).
We banalysis, monitoring and optimization
Web analysis (also known as "reach measurement") is used to evaluate the flow of visitors to our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite reuse. We can also understand which areas require optimization.
In addition to web analysis, we can also use test procedures to test and optimize different versions of our online offering or its components, for example.
Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a device and read from it. The information collected includes in particular websites visited and elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to us or the providers of the services we use collecting their location data, location data can also be processed.
The IP addresses of users are also stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored as part of web analysis, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes.
• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Range measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).
Further information on processing procedures, methods and services:
• Google Analytics: We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analysis information to a device in order to recognize which content users have accessed within one or more usage processes, which search terms they have used, accessed these again or interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offer and technical aspects of their devices and browsers.
Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies may be used. Google Analytics does not log and store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible and is not used for any other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy; Order processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third country transfers: Data Privacy Framework (DPF); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and data processed).
• Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offering (please refer to further information in this privacy policy). The Tag Manager itself (which implements the tags) therefore does not create user profiles or store cookies, for example. Google only learns the user's IP address, which is necessary to run the Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy; order processing agreement:
https://business.safety.google/adsprocessorterms. Basis for third country transfers: Data Privacy Framework (DPF).
Online marketing
We process personal data for the purposes of online marketing, which can include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of the users are also stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that neither we nor the providers of the online marketing processes know the actual identity of the users, only the information stored in their profiles.
The information in the profiles is usually stored in cookies or using similar procedures. These cookies can generally also be read later on other websites that use the same online marketing process, analyzed for the purposes of displaying content, supplemented with further data and stored on the server of the online marketing process provider.
In exceptional cases, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network links the user profiles with the aforementioned information. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration.
We generally only receive access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.
• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavior-related profiling, use of cookies); Marketing; Profiles with user-related information (creation of user profiles). Conversion measurement (measurement of the effectiveness of marketing measures).
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
• Possibility of objection (opt -Out): We refer to the data protection information of the respective providers and the objection options specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you can deactivate cookies in the settings of your browser. However, this can restrict functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective regions:
a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Cross-regional: https://optout.aboutads.info.
Further information on processing procedures, methods and services:
• Google Ads and conversion measurement: online marketing procedures for the purpose of placing content and advertisements within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the advertisements. In addition, we measure the conversion of the advertisements, i.e. whether users have taken them as an opportunity to interact with the advertisements and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
• Google Adsense with personalized ads: We use the Google Adsense service with personalized ads, with the help of which ads are displayed within our online offer and we receive remuneration for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR); Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions for Google advertising products: Information about the services Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
• Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, with the help of which ads are displayed within our online offer and we receive remuneration for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.
• LinkedIn Insights Tag: Code that is loaded when a user visits our online offering and tracks the user's behavior and conversions and saves them in a profile (possible purposes: measuring campaign performance, optimizing ad delivery, building user-defined and similar target groups); service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); website: https://www.linkedin.com; data protection declaration: https://www.linkedin.com/legal/privacy-policy, cookie policy: https://www.linkedin.com/legal/cookie_policy; order processing agreement: https://www.linkedin.com/legal/l/dpa; basis for third country transfers: Data Privacy Framework (DPF). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Affiliate programs and affiliate links
We integrate so-called affiliate links or other references (which include, for example, search engines) into our online offering. questions, widgets or discount codes) to the offers and services of third parties (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently take advantage of the offers, we can receive a commission or other benefits from these third parties (collectively referred to as "commission").
In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third parties to know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves solely the purpose of commission accounting and is canceled as soon as it is no longer required for the purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented with certain values that are part of the link or can be stored elsewhere, e.g. in a cookie. The values can include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.
Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, the user's data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
• Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purpose of processing: Affiliate tracking.
• Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
• Digistore24 partner program: Affiliate marketing partner program; Service provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://www.digistore24.com. Privacy policy: https://www.digistore24.com/page/privacy.
Customer reviews and rating processes
We participate in review and rating processes to evaluate, optimize and promote our services. If users rate us via the rating platforms or processes involved or otherwise provide feedback, the general terms and conditions or terms of use and the data protection notices of the providers also apply. As a rule, the rating also requires registration with the respective providers.
To ensure that the people making the rating have actually used our services, we transmit the necessary data regarding the customer and the service used to the respective rating platform (including name, email address and order number or article number) with the consent of the customer. This data is used solely to verify the authenticity of the user.
• Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: customers; users (e.g. website visitors, users of online services).
• Purposes of processing: feedback (e.g. collecting feedback via online form). Marketing.
• Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR). Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR).
Further information on processing processes, procedures and services:
• Rating widget: We integrate so-called "rating widgets" into our online offering. A widget is a functional and content element integrated into our online offering that displays variable information. It can be displayed, for example, in the form of a seal or similar element, sometimes also called a "badge". The corresponding content of the widget is displayed within our online offer, but it is not retrieved from the servers of the respective widget provider at this moment. This is the only way to always show the latest content, especially the latest rating. For this, a data connection must be established from the website accessed within our online offering to the widget provider's server and the widget provider receives certain technical data (access data, including IP address) that are necessary so that the content of the widget can be delivered to the user's browser. The widget provider also receives information that users have visited our online offering. This information can be stored in a cookie and used by the widget provider to identify which online offerings that participate in the rating process have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
• eKomi: Rating platform; Service provider: eKomi Ltd., Markgrafenstr. 11, 10969 Berlin, Germany; Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://www.ekomi.de. Data protection declaration: https://www.ekomi.de/de/datenschutz/.
• ProvenExpert: rating platform; Service provider: Expert Systems AG, Quedlinburger Strasse 1, 10589 Berlin, Germany; Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://www.provenexpert.com/de-de/. Data protection declaration: https://www.provenexpert.com/de-de/datenschutzbestimmungen/.
• Trusted Shops (Trustedbadge): rating platform - As part of the joint responsibility between us and Trusted Shops, please contact Trusted Shops if you have any data protection questions or to assert your rights, using the contact options provided in the data protection information. Regardless of this, you can always contact the person responsible of your choice. If necessary, your request will then be forwarded to the other person responsible for answering.
The Trustbadge is provided by a US CDN provider (content delivery network). An appropriate level of data protection is ensured by standard data protection clauses and other contractual measures.
When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. The IP address is anonymized immediately after collection so that the stored data cannot be assigned to you personally. The anonymized data is used in particular for statistical purposes and for error analysis.
If you have given your consent, the Trustbadge will access the order information (order total, order number, product purchased if applicable) and email address stored in your end device after the order has been completed and your email address will be hashed using a cryptographic one-way function. The hash value is then sent to Trusted Shops with the order information in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR. This is used to check whether you are already registered for Trusted Shops services. If this is the case, further processing will take place in accordance with the contractual agreement concluded between you and Trusted Shops. If you are not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will then have the option of registering manually to use the services or taking out security as part of your existing user agreement.
For this purpose, the Trustbadge will access the following information stored in the end device you are using after your order has been completed: order total, order number and email address. This is necessary so that we can offer you buyer protection. The data will only be transmitted to Trusted Shops if you actively decide to take out buyer protection by clicking on the corresponding button in the so-called Trustcard. If you decide to use the services, further processing will be based on the contractual agreement with Trusted Shops in accordance with Art. 6 Para. 1 lit. b GDPR in order to complete your registration for buyer protection and secure the order and, if necessary, to be able to send you review invitations by email afterwards.
Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 Para. 1 lit. f GDPR for the purpose of ensuring trouble-free operation. Processing in third parties may take place. change (USA and Israel). An appropriate level of data protection is ensured in the case of the USA by standard data protection clauses and other contractual measures and in the case of Israel by an adequacy decision.
; Service provider: Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR), Legitimate Interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://www.trustedshops.de. Privacy Policy: https://www.trustedshops.de/impressum-datenschutz/.
• Trustpilot: Rating platform; Service provider: Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark; Legal basis: Legitimate Interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://de.trustpilot.com. Privacy policy: https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms.
Presences in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users because it could, for example, make it more difficult to enforce users' rights.
Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of users. For these purposes, cookies are usually stored on users' computers in which the user behavior and interests of users are stored. Furthermore, data can also be stored in the user profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective processing forms and the objection options (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
• Types of data processed: contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Contact requests and communication; Feedback (e.g. collecting feedback via online form). Marketing.
• Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
• Instagram: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy. Basis for third country transfers: Data Privacy Framework (DPF).
• Facebook pages: Profiles within the social network Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Basis for third country transfers: Data Privacy Framework (DPF); Further information: We are jointly responsible with Meta Platforms Ireland Limited for collecting (but not further processing) data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook data policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device information" in the Facebook data policy: https://www.facebook.com/policy). Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights," to page operators so that they can gain insights into how people interact with their pages. and interact with the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which specifically regulates which Security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint controller is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular includes the transmission of the data to the parent company Meta Platforms, Inc. in the USA.
• LinkedIn: social network; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f ) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF); Opt-out option : https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out; Further information: We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of visitor data for the purposes of creating the "Page Insights" (statistics) of our LinkedIn profiles.
This data includes Information about the types of content users view or interact with, or the actions they take, as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language preferences, cookie data ) and information from the user profile, such as job function, country, industry, hierarchy level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal /privacy-policy
We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum (the 'Addendum')", https://legal.linkedin.com/pages-joint-controller-addendum), which in particular regulated which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of the data subject (i.e. users can, for example, send information or deletion requests directly to LinkedIn). The rights of users (in particular to information, deletion, objection and Complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection of data by and transmission to Ireland Unlimited Company, a company based in the EU. The further processing of the data is the sole responsibility of Ireland Unlimited Company, in particular with regard to the transmission of data to the parent company LinkedIn Corporation in the USA.
• Pinterest: social network; service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; legal basis: authorized Interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.pinterest.com. Privacy Policy: https://policy.pinterest.com/de/privacy-policy.
• X : Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Privacy policy: https://twitter.com /privacy, (Settings: https://twitter.com/personalization).
• YouTube: social network and video platform; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 Paragraph 1 Clause 1 Letter f) GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter. google.com/personalizationoff.
• Xing: Social Network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://www.xing.com/. Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.
Plugins and embedded functions and content
We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").
The integration always requires that the third-party providers of this content process the IP address of the users, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and can contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.
• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); location data (information about the geographical position of a device or person); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, for example via Facebook pixel (via apps or other means) and that relates to people or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years, and the target groups created from it when our Facebook account is deleted).
• Affected persons: users (e.g. website visitors, users of online services).
• Purposes of processing: provision of our online offer and user-friendliness; profiles with user-related information (creation of user profiles). Marketing.
• Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
• Facebook plugins and content: Facebook social plugins and content - This can include, for example, content such as images, videos or texts and buttons that users can use to share content from this online offering within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not the further processing) of "event data" that Facebook collects using the Facebook social plugins (and content embedding functions) that run on our online offering or receives as part of a transmission for the following purposes: a) Display of content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improvement of ad delivery and personalization of functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Addendum for Controllers", https://www.facebook.com/legal/controller_addendum), which in particular regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfil the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF).
• Google Fonts (provision on own server): Provision of font files for the purpose of a user-friendly presentation of our online offer; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
• Google Fonts (obtained from Google server): Obtaining fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniform presentation and consideration of possible licensing restrictions. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted that are necessary for providing the fonts depending on the devices used and the technical environment. This data can be processed on a server of the font provider in the USA - When visiting our online offer, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, as well as the referring URL (i.e. the web page on which the Google font should be displayed). IP addresses are neither logged nor stored on Google servers, and they are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referring URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families the user wants to load fonts for. This data is logged so that Google can determine how often a particular font family is requested. The Google Fonts Web API requires the user agent to customize the font generated for each browser type. The user agent is logged primarily for debugging purposes and is used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts Analytics page. Finally, the referral URL is logged so that the data can be used to maintain production and generate an aggregated report on the top integrations based on the number of font requests. According to Google, it does not use any of the information collected by Google Fonts to create profiles of end users or to display targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF). More information: https://developers.google.com/fonts/faq/privacy?hl=de.
• Google Maps: We integrate the maps of the "Google Maps" service provided by Google. The data processed may include, in particular, IP addresses and location data of users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy. Basis for third country transfers: Data Privacy Framework (DPF).
• Instagram plugins and content: Instagram plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during transmission (but not the further processing) of "event data" that Facebook collects using Instagram functions (e.g. embedding functions for content) that are carried out on our online offering or receives during transmission for the following purposes: a) display of content and advertising information that corresponds to the presumed interests of users; b) delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) improving ad delivery and personalization of functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Addendum for Controllers", https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://instagram.com/about/legal/privacy/.
• LinkedIn plugins and content: LinkedIn plugins and content - This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data processing agreement: https://legal.linkedin.com/dpa; Basis for third country transfers: Data Privacy Framework (DPF). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
• Pinterest plugins and content: Pinterest plugins and content - This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Pinterest; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.pinterest.com. Privacy policy: https://policy.pinterest.com/de/privacy-policy.
• X plugins and content: Plugins and buttons from the "X" platform - This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within X; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://twitter.com/de; Privacy Policy: https://twitter.com/de/privacy, (Settings: https://twitter.com/personalization); Contract processing Data processing agreement: https://privacy.twitter.com/en/for-our-partners/global-dpa. Basis for third country transfers: standard contractual clauses (https://privacy.twitter.com/en/for-our-partners/global-dpa).
• YouTube videos: video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); website: https://www.youtube.com; data protection declaration: https://policies.google.com/privacy; basis for third country transfers: Data Privacy Framework (DPF). Opt-out option: opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.
• YouTube videos: video content; YouTube videos are integrated via a special domain (recognizable by the "youtube-nocookie" component) in the so-called "extended data protection mode", which means that no cookies are collected on user activities in order to personalize video playback. Nevertheless, information on the user's interaction with the video (e.g. remembering the last playback point) can be stored; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); website: https://www.youtube.com; data protection declaration: https://policies.google.com/privacy. Basis for third country transfers: Data Privacy Framework (DPF).
• Xing plugins and buttons: Xing plugins and buttons - This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Xing; service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://www.xing.com. Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.
• Vimeo video player: integration of a video player; service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://vimeo.com; Privacy policy: https://vimeo.com/privacy; order processing agreement: https://vimeo.com/enterpriseterms/dpa. Basis for third country transfers: standard contractual clauses (https://vimeo.com/enterpriseterms/dpa).
Management, organization and auxiliary tools
We use services, platforms and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we comply with legal requirements.
In this context, personal data may be processed and stored on the servers of third-party providers. This may affect various data that we process in accordance with this data protection declaration. This data may include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their contents.
If users are referred to third-party providers or their software or platforms as part of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, to optimize the service or for marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers.
• Types of data processed: Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); contact data (e.g. email, telephone numbers).
• Affected persons: communication partners; users (e.g. website visitors, users of online services).
• Purposes of processing: provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.
• Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
• Doodle: online appointment scheduling and appointment management; service provider: Doodle AG, Werdstrasse 21, PO Box, 8021 Zurich, Switzerland; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); website: https://doodle.com/de/; privacy policy: https://doodle.com/de/privacy-policy/. Basis for third country transfers: adequacy decision (Switzerland).
Changes and updates to the data protection declaration
We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes result in a Cooperation on your part (e.g. consent) or other individual notification is required.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.
Definitions of terms
In this section you will find an overview of the terms used in this privacy policy. If the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are primarily intended to help you understand.
• Affiliate tracking: As part of affiliate tracking, links that the linking websites use to refer users to websites with product or other offers are logged. The operators of the respective linking websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, it is necessary for the providers to be able to track whether users who are interested in certain offers then take advantage of them at the instigation of the affiliate links. Therefore, in order for affiliate links to function, it is necessary that they be supplemented with certain values that become part of the link or are stored elsewhere, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as advertising material ID, partner ID and categorizations
• Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a process that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, we can use this to see whether the ads we placed on other websites were successful.
• Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more special characteristics that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists in using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this can include different information relating to demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
• Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, B. recognize at what time users visit their websites and what content they are interested in. This enables them, for example, to better adapt the content of the websites to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online service.
• Location data: Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical means and functions for location determination. Location data is used to indicate at which geographically definable position on earth the respective il device is located. Location data can be used, for example, to display map functions or other information dependent on a location.
• Tracking: "Tracking" is when the behavior of users can be tracked across multiple online offerings. As a rule, behavior and interest information is stored in cookies or on servers of the tracking technology providers with regard to the online offerings used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
• Responsible party: The "responsible party" is the natural or legal person, public authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
• Processing: "Processing" is any process or series of processes carried out with or without the aid of automated procedures in connection with personal data. The term is broad and covers practically every handling of data, be it collection, evaluation, storage, transmission or deletion.